Laura Gurfein is a freelance writer, editor, and strategist who's been informing readers and entertaining viewers on the internet since 2012. She previously served as editorial commerce director for PEOPLE, leading a team that published shopping stories about sales and deals, editor-tested product recommendations, and what celebrities are wearing. She started her career as a sample sale reporter for Racked New York and later joined the editorial production team at HQ Trivia, fact-checking trivia questions viewed by millions of players. Today, you can find her product coverage on sites like Apartment Therapy, Business Insider, The Kitchen, Marie Claire, and Who What Wear; outside of shopping, she writes alumni profiles for Berklee College of Music.