It's beginning to look a lot like a THC-filled wonderland.
by Reem Khaleel Nov 23, 2022
Remember the good ol’ days of puff, puff, and pass? It's making a comeback, and this time with more vigor. According to a recent study by multi-state cannabis operator Ayr Wellness, Inc. and global market research platform Suzy, 70% of 1,600 Americans are purchasing cannabis this holiday season to share with friends and family. Of those, 65% are choosing THC over booze this Turkey Day, with 34% planning to incorporate the mystical plant into their “Danksgiving” meals.
Turns out, rising inflation has no bearing on Americans’ budgets when it comes to weed and the holidays. About 24% of consumers plan to spend more than $100 on weed this Thanksgiving alone, while consumers on average anticipate they’ll spend $112 on goods during the holidays overall, starting the day before Thanksgiving. Makes sense when you consider that 24% of respondents are planning to consume cannabis during family get-togethers just to cope with drama.
Accounting for this past year’s rise in cannabis legalization across the nation, Thanksgiving Eve may no longer be considered one of the year’s biggest drinking holidays. As the second highest-grossing sales day for cannabis after 4/20 and when 55 percent of respondents plan to both purchase and dabble in their holiday stash, “Green Wednesday” is now an unofficial holiday that just might stick. At least that’s the hope for Jonathan Sandelman, founder and CEO of Ayr, who wants to one day see cannabis as a Thanksgiving staple.
“We look forward to the day cannabis will be as synonymous as pumpkin pie for Thanksgiving,” he says. As of now, one thing is for sure: Cannabis is here to stay.
