More Couples Are Using Sex Toys, New Survey Finds

After all, teamwork makes the dream work.


by Jessica Toscano Sep 21, 2020

Womanizer Wow Tech/Unsplash

There once was a time when using sex toys with a partner was considered taboo, but recent data shows those days are behind us. According to a new survey by sex toy retailer Ella Paradis, 61 percent (around 800) of 1,330 Americans ages 18-54 purchase adult novelties for themselves and their partners.


On top of that, 41 percent say they use them during sex in addition to solo sessions.


Since findings follow a six-month period of self-isolation and social distancing to slow the spread of the novel coronavirus, it’s possible all that time spent indoors and with a significant other has heightened the need to experiment—which, if you ask us, should never depend on a pandemic.


Of total surveyed, 12 percent say they haven’t made their sexual needs a priority— shocking, considering 98 percent report sexual pleasure as an important aspect of overall sexual health. This falls in alignment with the surge in sex toy sales since stay-at-home orders were first enacted in mid-March, and could explain the 23 percent who buy sex toys purely for themselves as well as the 11 percent who purchase them solely for their S.O.


Still, 30 percent rely on sex toys for just masturbation, while 28 percent only use them during sex. Either way, sex toys have been on a steady incline since the pandemic, and finally, it seems couples feel confident using them together.



Jessica Toscano

Jessica Toscano is the founder of IntrigueMag, covering health and fitness, sex and relationships, and more.


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